10 Mobile SEO Secrets

If you know anything about web design, then you understand the importance of search engine optimization (SEO).

You also know that SEO protocol seems to change faster than you can stay abreast of those changes.

Now you have yet another SEO concept to master: that of mobile website design and SEO.

Mobile SEO is different from traditional SEO in a number of ways.

Here are ten mobile SEO secrets that you absolutely cannot afford not to know:

The guiding principles.

First off, it is important that you understand what you are dealing with.

Keep these things in mind: mobile search engines are unique to traditional search engines, mobile users exhibit unique web browsing behaviors, and mobile site design is altogether different from traditional site design.

First off, it is important that you understand what you are dealing with.

Keep these things in mind: mobile search engines are unique to traditional search engines, mobile users exhibit unique web browsing behaviors, and mobile site design is altogether different from traditional site design.

Keyword relevancy.

Mobile users don’t have a lot of time, or even resources, for lengthy searches.

Your keywords must pertain to short, sometimes sketchy, search terms.

Keep it simple.

Keyword usage.

Content on mobile sites is terse and concise.

You must choose short keyword phrases, and very few.

Variance.

Keep in mind that your mobile SEO must read well on a wide variety of mobile devices, and through an equally variant number of browsers.

Again, simplicity is key.

Predictive search.

This feature is a handy way for search engines to help web searchers fill out their queries.

Choose keywords that fall into the most highly ranked predictive search results.

Content categories.

Decide which category your site best fits into, and optimize its content so that it is most likely to be featured when mobile web users search for that particular category.

Google standards.

Read up on Google mobile site standards and comply, comply, comply.

Otherwise, Google will tweak your site for you in order to read it and display it to mobile web viewers (this is called “transcoding”), and you will not be in full control of your site’s presentation.

Location.

Mobile web users often use location in their searches.

Therefore, location needs to be addressed with your site’s SEO.

Portals.

Mobile users don’t always use Internet search engines.

Sometimes they use operator portals.

Submit your site to every portal, business directory, and listing service that is relevant to your site to increase your mobile website traffic.

Target audience.

Because your mobile SEO must be short and concise, you must give a lot of thought as to exactly who you are trying to reach.

Research your target market (keeping the mobile sector in mind!), and tailor your site content to that market.

Mobile SEO is a new frontier, and must be approached with new eyes.

5 Ways to Promote Your Mobile Website

So you’ve decided to take the not-so big leap and create a mobile website? Congratulations! You are truly at the head of the pack.

Mobile websites are the future of web design and Internet marketing, and anyone who wants to maintain an edge when it comes to having a strong web presence simply cannot afford not to have a mobile site.

Now that you have your mobile site, what do you do with it? You need site visitors, and that means getting the word out.

Here are five ways to promote your mobile website:

Your traditional site.

Announce your mobile website on your traditional website.

Use a banner, or an otherwise obvious attention attracting device, to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Use a banner, or an otherwise obvious attention attracting device, to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Broadcast email.

If you aren’t marketing through email, you should be.

And spreading the word about your mobile website to your existing customers is a perfect example of a reason why.

Social media.

Social networking sites like Facebook and Twitter are a great way to announce your new mobile website.

You don’t have to sell people on your site because they are already your friends and followers.

A short and sweet message informing them of your new venture, along with the link, is perfect for promoting your mobile website through social media.

Just be sure to announce the news several times, at different times of day, so as to reach as many contacts as possible.

Get specific.

You can customize the promotion of your mobile website to the type of business you run.

The opportunities are all around you, and you just have to look for them.

For example, if you have a storefront, display giant signs with the site link;

if your customers regularly call in and wait on hold, promote the new site with an on-hold message; if you send out a monthly newsletter, include your site information on the front page.

Branding.

Include the mobile site link on all of your marketing materials; make it part of your brand.

It should be on your business cards, in your advertisements, and in the signature of all your email correspondence.

A mobile website can take your Internet potency to the next level.

5 Reasons Your Local Business Should be Using SMS Text Messaging

In today’s fast-evolving techno-centric consumer market, it can be hard to keep up with the latest trends.

However, keeping up is exactly what your local business needs to be doing if it is not to fall behind and off the radar altogether.

The mobile market segment is considerably gigantic, and growing at a rapid pace, and you simply cannot afford not to be marketing specifically to this segment.

SMS text messaging is one of the latest trends to affect mobile marketing, and it doesn’t look like it will be going away any time soon. You must jump on board.

Think of it this way: your competition will be.

Need more convincing? Here are five reasons your local business should be using SMS text messaging:

Affordability.

Think of it this way: your competition will be.

Need more convincing? Here are five reasons your local business should be using SMS text messaging:

Affordability.

As you well know, marketing and advertising can cost a pretty penny.

SMS text messaging is relatively inexpensive to use.

A small local business can execute a basic marketing campaign for between twenty and thirty dollars a month!

The opt-in crowd.

In order for you to send an SMS text message to someone’s phone, they must first opt in.

That means that you will be marketing only to people who have already expressed an interest in receiving your messages.

There is perhaps no better way to reach your target audience then by using the opt-in method.

Real-time marketing.

If you want to get news of a special offer out to your customers right away, then the best way to do that is via text message.

Cell phone users almost always have their cell phones on them, whereas they’re not always checking their mailboxes, or even email inboxes.

SMS text messaging is real-time marketing, in the truest sense.

Open rates.

Statistics show that ninety-five percent of all text messages are opened.

That is a staggering number, considering only twenty-five percent of emails are ever opened.

Simply put, no other form of marketing offers such a high probability of your message being received.

Paperless marketing.

One huge buzz phrase today is “going green.” It seems that businesses far and wide are jumping on the green band wagon to win a greater following.

In addition to saving you money,paperless marketing such as SMS text messaging is a great way to incorporate green ideals into your business plan.

As you can see, there are some great reasons for why your local business should be using SMS text messaging to market to your customers.

5 Reasons Your Business Needs a Mobile Website

If you are responsible for marketing your business, then there’s no doubt you are aware of just how important it is that you have a strong presence on the Internet.

There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them.

One of the latest, most effective ways of taking full advantage of the world wide web’s marketing potential is by using a mobile website.

A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices.

So, why does your business need a mobile website if its traditional site is
doing just fine?

Here are five compelling reasons why:

Aesthetic appeal.

You may wonder why people can’t just view your existing traditional website on their mobile devices.

So, why does your business need a mobile website if its traditional site is
doing just fine?

Here are five compelling reasons why:

Aesthetic appeal.

You may wonder why people can’t just view your existing traditional website on their mobile devices.

The truth is, they can. The other truth is that your traditional website simply doesn’t look very good on a mobile device.

Do this: shrink the view on your web browser by zooming out until you have to squint to read the text.

Not a good viewing experience, right?

The statistics. You can’t argue with numbers.

Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers.

As a matter of fact, many people accessing the web today ONLY do so through their mobile devices.

Can you afford not to cater to this considerably large market sector?

Data transfer costs. Many mobile users must pay data transfer fees.

Traditional websites have much more data than mobile websites, and therefore can cost a lot of people a lot of money to view.

How often are customers willing to pay you to market to them? Enough said.

Navigation.

As previously mentioned, traditional sites are much smaller on those tiny mobile device screens.

That means site visitors must do an awful lot of scrolling to take the whole site in . . . and let’s face it, web surfers don’t want to have to work to read a web page.

Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices.

Today’s web audience.

The fact that most people access the Internet via mobile device also means that most people use their mobile devices for any of a wide variety of things – shopping, searching, entertainment, and more – and these are all aspects you could add to your mobile website to increase your reach and broaden your customer base.

As you can see, there are a number of very good reasons to build a mobile website for your business,and as soon as possible.

5 Essential Elements for Your Mobile Website

So you did your research and you understand the importance of building a mobile website. That’s great.

You are truly ahead of the game when it comes to the world of Internet marketing.

Now you need to know how to build the most effective mobile website possible . . . and, no, it is not nearly the same as building a traditional site.

A mobile website is a new brand of site, and it involves a unique set of considerations.

Here are five essential elements for your mobile website:

Content. If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.

Content. If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.”

Mobile web design relegates content to a new level, underneath navigability.

Sure, it is still important that your content is accurate, relevant, informative, and easy to understand.

However, the most important thing is that your content is short, concise, and free of any unnecessary verbiage.

A good rule of thumb is that it should all fit on one page (and on a tiny mobile device screen, at that).

Graphics and navigation buttons.

Keep the touch screen in mind when designing a mobile website.

Any good mobile site should have thumb-friendly navigation buttons.

Additionally, other graphics should be kept to a minimum.

Single column layout.

You don’t want your site visitors to have to work to view your page.

It should not be necessary to zoom or scroll to fit your site’s content on the screen.

The most effective way to display your mobile website is in a single column, which will be compatible with most smart phone screens.

Use the mobile device’s inbuilt functionality.

This refers to all of those things a mobile device can do that a desktop or laptop can’t do – phone calls and GPS, for example.

To aid the user experience, provide a way to access these features so that your site visitors can call or locate your business with just the touch of a button.

Navigation layout.

In addition to having simple, large-scale navigation buttons and search boxes,

you should also arrange your site’s navigation tools in a way that integrates well into the column format.

You may opt to stack them, put them in a drop-down menu at the top or bottom of the page, or present them as the home page.
As you can see, mobile web design is a whole new ballgame.

It is important to keep all of these factors in mind if you are to build an effective mobile website.