10 Mobile SEO Secrets

If you know anything about web design, then you understand the importance of search engine optimization (SEO).

You also know that SEO protocol seems to change faster than you can stay abreast of those changes.

Now you have yet another SEO concept to master: that of mobile website design and SEO.

Mobile SEO is different from traditional SEO in a number of ways.

Here are ten mobile SEO secrets that you absolutely cannot afford not to know:

The guiding principles.

First off, it is important that you understand what you are dealing with.

Keep these things in mind: mobile search engines are unique to traditional search engines, mobile users exhibit unique web browsing behaviors, and mobile site design is altogether different from traditional site design.

First off, it is important that you understand what you are dealing with.

Keep these things in mind: mobile search engines are unique to traditional search engines, mobile users exhibit unique web browsing behaviors, and mobile site design is altogether different from traditional site design.

Keyword relevancy.

Mobile users don’t have a lot of time, or even resources, for lengthy searches.

Your keywords must pertain to short, sometimes sketchy, search terms.

Keep it simple.

Keyword usage.

Content on mobile sites is terse and concise.

You must choose short keyword phrases, and very few.

Variance.

Keep in mind that your mobile SEO must read well on a wide variety of mobile devices, and through an equally variant number of browsers.

Again, simplicity is key.

Predictive search.

This feature is a handy way for search engines to help web searchers fill out their queries.

Choose keywords that fall into the most highly ranked predictive search results.

Content categories.

Decide which category your site best fits into, and optimize its content so that it is most likely to be featured when mobile web users search for that particular category.

Google standards.

Read up on Google mobile site standards and comply, comply, comply.

Otherwise, Google will tweak your site for you in order to read it and display it to mobile web viewers (this is called “transcoding”), and you will not be in full control of your site’s presentation.

Location.

Mobile web users often use location in their searches.

Therefore, location needs to be addressed with your site’s SEO.

Portals.

Mobile users don’t always use Internet search engines.

Sometimes they use operator portals.

Submit your site to every portal, business directory, and listing service that is relevant to your site to increase your mobile website traffic.

Target audience.

Because your mobile SEO must be short and concise, you must give a lot of thought as to exactly who you are trying to reach.

Research your target market (keeping the mobile sector in mind!), and tailor your site content to that market.

Mobile SEO is a new frontier, and must be approached with new eyes.

5 Ways to Promote Your Mobile Website

So you’ve decided to take the not-so big leap and create a mobile website? Congratulations! You are truly at the head of the pack.

Mobile websites are the future of web design and Internet marketing, and anyone who wants to maintain an edge when it comes to having a strong web presence simply cannot afford not to have a mobile site.

Now that you have your mobile site, what do you do with it? You need site visitors, and that means getting the word out.

Here are five ways to promote your mobile website:

Your traditional site.

Announce your mobile website on your traditional website.

Use a banner, or an otherwise obvious attention attracting device, to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Use a banner, or an otherwise obvious attention attracting device, to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Broadcast email.

If you aren’t marketing through email, you should be.

And spreading the word about your mobile website to your existing customers is a perfect example of a reason why.

Social media.

Social networking sites like Facebook and Twitter are a great way to announce your new mobile website.

You don’t have to sell people on your site because they are already your friends and followers.

A short and sweet message informing them of your new venture, along with the link, is perfect for promoting your mobile website through social media.

Just be sure to announce the news several times, at different times of day, so as to reach as many contacts as possible.

Get specific.

You can customize the promotion of your mobile website to the type of business you run.

The opportunities are all around you, and you just have to look for them.

For example, if you have a storefront, display giant signs with the site link;

if your customers regularly call in and wait on hold, promote the new site with an on-hold message; if you send out a monthly newsletter, include your site information on the front page.

Branding.

Include the mobile site link on all of your marketing materials; make it part of your brand.

It should be on your business cards, in your advertisements, and in the signature of all your email correspondence.

A mobile website can take your Internet potency to the next level.

5 Reasons Your Local Business Should be Using SMS Text Messaging

In today’s fast-evolving techno-centric consumer market, it can be hard to keep up with the latest trends.

However, keeping up is exactly what your local business needs to be doing if it is not to fall behind and off the radar altogether.

The mobile market segment is considerably gigantic, and growing at a rapid pace, and you simply cannot afford not to be marketing specifically to this segment.

SMS text messaging is one of the latest trends to affect mobile marketing, and it doesn’t look like it will be going away any time soon. You must jump on board.

Think of it this way: your competition will be.

Need more convincing? Here are five reasons your local business should be using SMS text messaging:

Affordability.

Think of it this way: your competition will be.

Need more convincing? Here are five reasons your local business should be using SMS text messaging:

Affordability.

As you well know, marketing and advertising can cost a pretty penny.

SMS text messaging is relatively inexpensive to use.

A small local business can execute a basic marketing campaign for between twenty and thirty dollars a month!

The opt-in crowd.

In order for you to send an SMS text message to someone’s phone, they must first opt in.

That means that you will be marketing only to people who have already expressed an interest in receiving your messages.

There is perhaps no better way to reach your target audience then by using the opt-in method.

Real-time marketing.

If you want to get news of a special offer out to your customers right away, then the best way to do that is via text message.

Cell phone users almost always have their cell phones on them, whereas they’re not always checking their mailboxes, or even email inboxes.

SMS text messaging is real-time marketing, in the truest sense.

Open rates.

Statistics show that ninety-five percent of all text messages are opened.

That is a staggering number, considering only twenty-five percent of emails are ever opened.

Simply put, no other form of marketing offers such a high probability of your message being received.

Paperless marketing.

One huge buzz phrase today is “going green.” It seems that businesses far and wide are jumping on the green band wagon to win a greater following.

In addition to saving you money,paperless marketing such as SMS text messaging is a great way to incorporate green ideals into your business plan.

As you can see, there are some great reasons for why your local business should be using SMS text messaging to market to your customers.

5 Reasons Your Business Needs a Mobile Website

If you are responsible for marketing your business, then there’s no doubt you are aware of just how important it is that you have a strong presence on the Internet.

There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them.

One of the latest, most effective ways of taking full advantage of the world wide web’s marketing potential is by using a mobile website.

A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices.

So, why does your business need a mobile website if its traditional site is
doing just fine?

Here are five compelling reasons why:

Aesthetic appeal.

You may wonder why people can’t just view your existing traditional website on their mobile devices.

So, why does your business need a mobile website if its traditional site is
doing just fine?

Here are five compelling reasons why:

Aesthetic appeal.

You may wonder why people can’t just view your existing traditional website on their mobile devices.

The truth is, they can. The other truth is that your traditional website simply doesn’t look very good on a mobile device.

Do this: shrink the view on your web browser by zooming out until you have to squint to read the text.

Not a good viewing experience, right?

The statistics. You can’t argue with numbers.

Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers.

As a matter of fact, many people accessing the web today ONLY do so through their mobile devices.

Can you afford not to cater to this considerably large market sector?

Data transfer costs. Many mobile users must pay data transfer fees.

Traditional websites have much more data than mobile websites, and therefore can cost a lot of people a lot of money to view.

How often are customers willing to pay you to market to them? Enough said.

Navigation.

As previously mentioned, traditional sites are much smaller on those tiny mobile device screens.

That means site visitors must do an awful lot of scrolling to take the whole site in . . . and let’s face it, web surfers don’t want to have to work to read a web page.

Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices.

Today’s web audience.

The fact that most people access the Internet via mobile device also means that most people use their mobile devices for any of a wide variety of things – shopping, searching, entertainment, and more – and these are all aspects you could add to your mobile website to increase your reach and broaden your customer base.

As you can see, there are a number of very good reasons to build a mobile website for your business,and as soon as possible.

5 Essential Elements for Your Mobile Website

So you did your research and you understand the importance of building a mobile website. That’s great.

You are truly ahead of the game when it comes to the world of Internet marketing.

Now you need to know how to build the most effective mobile website possible . . . and, no, it is not nearly the same as building a traditional site.

A mobile website is a new brand of site, and it involves a unique set of considerations.

Here are five essential elements for your mobile website:

Content. If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.

Content. If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.”

Mobile web design relegates content to a new level, underneath navigability.

Sure, it is still important that your content is accurate, relevant, informative, and easy to understand.

However, the most important thing is that your content is short, concise, and free of any unnecessary verbiage.

A good rule of thumb is that it should all fit on one page (and on a tiny mobile device screen, at that).

Graphics and navigation buttons.

Keep the touch screen in mind when designing a mobile website.

Any good mobile site should have thumb-friendly navigation buttons.

Additionally, other graphics should be kept to a minimum.

Single column layout.

You don’t want your site visitors to have to work to view your page.

It should not be necessary to zoom or scroll to fit your site’s content on the screen.

The most effective way to display your mobile website is in a single column, which will be compatible with most smart phone screens.

Use the mobile device’s inbuilt functionality.

This refers to all of those things a mobile device can do that a desktop or laptop can’t do – phone calls and GPS, for example.

To aid the user experience, provide a way to access these features so that your site visitors can call or locate your business with just the touch of a button.

Navigation layout.

In addition to having simple, large-scale navigation buttons and search boxes,

you should also arrange your site’s navigation tools in a way that integrates well into the column format.

You may opt to stack them, put them in a drop-down menu at the top or bottom of the page, or present them as the home page.
As you can see, mobile web design is a whole new ballgame.

It is important to keep all of these factors in mind if you are to build an effective mobile website.

3 Ways Coaches Can Use Their Site To Get More Clients

Trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you do. But to get that sense they need to work with you first! It’s because of this hurdle that direct selling or direct response methods like cold calling or placing ads don’t work. Those channels don’t get you clients directly. So how can coaches deal with selling the unknown? Make it known and use your web site to do it!

Coaches have a big challenge when seeking clients. They are selling the unknown.

By unknown, I mean that most people who can benefit from coaching, whether it be business coaching or personal coaching, either never heard of it or don’t really understand how it works.

When people work with a coach for the first time, there usually comes a point when they say “a ha!” and are better able understand the value they can get.

By unknown, I mean that most people who can benefit from coaching, whether it be business coaching or personal coaching, either never heard of it or don’t really understand how it works.

When people work with a coach for the first time, there usually comes a point when they say “a ha!” and are better able understand the value they can get.

So trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you do. But to get that sense they need to work with you first!

It’s because of this hurdle that direct selling or direct response methods like cold calling or placing ads don’t work. Those channels don’t get you clients directly.

Dealing with this challenge can be frustrating for many new coaches. They really want to help their clients succeed in their business or in their life, but getting the prospect to sign on the dotted line doesn’t happen as often as they would like.

So how can coaches deal with selling the unknown? Make it known and use your web site to do it!

Here are 3 ways:

1 – Write web site copy in terms of “what they do know.”

Prospective clients can relate to their pains and troubles. Their pains and troubles might include not having enough time in a day, trouble sleeping at night, or not making enough money.

They can also relate to where they want to be in the future. Some examples could be having lots of income, having peace of mind and having a happier life.
So when you are writing about your services, be sure to start with things your prospect already knows about, such as their pains and their desires.

Additionally, case studies and testimonials of others you have helped would further your prospect’s understanding of what you do. These examples are most effective if they are written in terms of initial problems and end results.

By explaining what you do in terms they know directly, you better communicate what you do. When prospects clearly see what they can get from working with you they are more excited and more interested in working with you.

2 – Give away free information.

Compile an article or report that is helpful to your target prospects. Choose a topic that is directly related to their problems or situations. Then make that report available on your web site for download.

This strategy has a lot of value:
• Everyone likes free helpful stuff, so they will take action to get it.
• Once created, giving it out takes almost no time to do.
• It tells the the prospect that you know their about their business, thus making you a good choice for helping them.
• Sending people to your web site creates another relationship building “touch.”
• People can refer this report to other people, increasing your visibility.

3 – Give away a free online assessment.

Create a series of questions on your web site. Then invite your visitor to answer them in return for a score and an interpretation of that score. This gives them helpful information about themselves and gives them a sample of what you do.

This technique has a lot of value similar to the report idea. It’s free, doesn’t take a lot of time or money to implement, it is automated, it gives value, and it can be referred to others.

Additionally, you can determine which prospects have stronger needs based on their responses. With that information, you can target your sales efforts towards them and increase your closing rate.

In conclusion, use your web site as a tool for educating your prospects. Doing this will gain more trust and grow the relationship until they eventually become your paying client.

3 Steps To Your First Small Business Website

Who is your target audience? How will your target audience find you? How will you convert your visitors into sales? Three questions you should be asking yourself when putting together your first small business website.

When planning your first small business website, there are three essential questions you should ask yourself:

  1. Who is your target audience?
  2. How will your target audience find you?
  3. How will you convert your visitors into sales?

These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring us any business”.

1) Who is your target audience?

Give a great deal of thought to your target market. Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something – a product, a service, or an idea perhaps.

Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximise its potential. Ideally you should be aiming to create a niche.

2) How will they find you?

Creating a niche will also help you with the search engines, and drive hot leads to your site.

Consider what keywords your target market might type into a search engine to find you. Actually do the searches yourself. Who comes up in the top 30? Because that’s where you need to be. Are your competitors there? Look at their sites. Do they work? How can you improve on them? Identify something unique about your business that sets it apart from the rest.

Those keywords – or key-phrases to be more accurate – need to be incorporated into your pages of your site – in the page titles, in the headings, and in the internal links. Be specific with your key phrases. They will be less competitive than the more general single word searches, and will more accurately target your market. You may have to localize or specialise to get in that top 30 – and the top 30 is where you need to be to drive traffic to your site. As I am sure you are aware from your own experience, if you haven’t found what you are looking for in the first 3 results pages, you look elsewhere.

The key to achieving high search engine rankings is building inbound links to your web pages – that is pages on external websites that link to pages on your site. Crucially this link acquisition should be a natural growth – where inbound link count increases at a gradual pace. The pages that link to yours should be relevant, on-topic and ideally contain the same keywords – especially in the linking text. Search engines rank pages based upon their reputation – your ranking will be determined by what other (preferably high ranking) pages say about your page.

3) How will you convert your visitors into sales?

Don’t just tell them what you do or sell. Tell them why they want it (yes, want – not need).

Don’t just tell them what you do or sell. Tell them why they want it (yes, want – not need). Offer incentives, freebies, discounts – anything to get that dialogue started.

Current research indicates that the human brain makes a judgment about a web page within a twentieth of a second! That doesn’t leave you very long to make an impression. So, make sure that you have your Unique Selling Point (USP) clearly visible on your home page – and preferably prominent on every one of your other pages. After all, it’s not a given that the home page will be the first page that the visitor sees, particularly if they have found you via a search engine.

Then make sure that you list your bullet-pointed guarantees. Visitors have to understand why you are different from the rest, and why they should deal with you and not your competitors. And as we’ve discovered, they have to understand this pretty much instantly.

Lastly, make sure that your site has a funnel-like structure. Identify your important pages – usually the “call to action” or purchase pages – and make sure all roads lead to those pages. Your internal links – like their external equivalents – should describe the target page. If you sell blue widgets, don’t call your products page “Products”, call it “blue widgets”, and make sure that the links pointing at this page also say “blue widgets”. This will not only help the search engines identify and rank the most important pages in your site, it will also lead your visitor to that all important conversion.

Generating Revenue With Good Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a “food” section, an “accomodation” section and an “entertainment” section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google’s Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!

5 Ways to Keep Visitors Coming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website.

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.