First off, it is important that you understand what you are dealing with.
Keep these things in mind: mobile search engines are unique to traditional search engines, mobile users exhibit unique web browsing behaviors, and mobile site design is altogether different from traditional site design.
Mobile users don’t have a lot of time, or even resources, for lengthy searches.
Your keywords must pertain to short, sometimes sketchy, search terms.
Keep it simple.
Content on mobile sites is terse and concise.
You must choose short keyword phrases, and very few.
Keep in mind that your mobile SEO must read well on a wide variety of mobile devices, and through an equally variant number of browsers.
Again, simplicity is key.
This feature is a handy way for search engines to help web searchers fill out their queries.
Choose keywords that fall into the most highly ranked predictive search results.
Decide which category your site best fits into, and optimize its content so that it is most likely to be featured when mobile web users search for that particular category.
Read up on Google mobile site standards and comply, comply, comply.
Otherwise, Google will tweak your site for you in order to read it and display it to mobile web viewers (this is called “transcoding”), and you will not be in full control of your site’s presentation.
Mobile web users often use location in their searches.
Therefore, location needs to be addressed with your site’s SEO.
Mobile users don’t always use Internet search engines.
Sometimes they use operator portals.
Submit your site to every portal, business directory, and listing service that is relevant to your site to increase your mobile website traffic.
Because your mobile SEO must be short and concise, you must give a lot of thought as to exactly who you are trying to reach.
earch your target market (keeping the mobile sector in mind!), and tailor your site content to that market.
Mobile SEO is a new frontier, and must be approached with new eyes.