5 Ways to Promote Your Mobile Website

So you’ve decided to take the not-so big leap and create a mobile website? Congratulations! You are truly at the head of the pack.

Mobile websites are the future of web design and Internet marketing, and anyone who wants to maintain an edge when it comes to having a strong web presence simply cannot afford not to have a mobile site.

Now that you have your mobile site, what do you do with it? You need site visitors, and that means getting the word out.

Here are five ways to promote your mobile website:

Your traditional site.

Announce your mobile website on your traditional website.

Use a banner, or an otherwise obvious attention attracting device, to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Use a banner, or an otherwise obvious attention attracting device, to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Broadcast email.

If you aren’t marketing through email, you should be.

And spreading the word about your mobile website to your existing customers is a perfect example of a reason why.

Social media.

Social networking sites like Facebook and Twitter are a great way to announce your new mobile website.

You don’t have to sell people on your site because they are already your friends and followers.

A short and sweet message informing them of your new venture, along with the link, is perfect for promoting your mobile website through social media.

Just be sure to announce the news several times, at different times of day, so as to reach as many contacts as possible.

Get specific.

You can customize the promotion of your mobile website to the type of business you run.

The opportunities are all around you, and you just have to look for them.

For example, if you have a storefront, display giant signs with the site link;

if your customers regularly call in and wait on hold, promote the new site with an on-hold message; if you send out a monthly newsletter, include your site information on the front page.

Branding.

Include the mobile site link on all of your marketing materials; make it part of your brand.

It should be on your business cards, in your advertisements, and in the signature of all your email correspondence.

A mobile website can take your Internet potency to the next level.

5 Reasons Your Business Needs a Mobile Website

If you are responsible for marketing your business, then there’s no doubt you are aware of just how important it is that you have a strong presence on the Internet.

There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them.

One of the latest, most effective ways of taking full advantage of the world wide web’s marketing potential is by using a mobile website.

A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices.

So, why does your business need a mobile website if its traditional site is
doing just fine?

Here are five compelling reasons why:

Aesthetic appeal.

You may wonder why people can’t just view your existing traditional website on their mobile devices.

So, why does your business need a mobile website if its traditional site is
doing just fine?

Here are five compelling reasons why:

Aesthetic appeal.

You may wonder why people can’t just view your existing traditional website on their mobile devices.

The truth is, they can. The other truth is that your traditional website simply doesn’t look very good on a mobile device.

Do this: shrink the view on your web browser by zooming out until you have to squint to read the text.

Not a good viewing experience, right?

The statistics. You can’t argue with numbers.

Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers.

As a matter of fact, many people accessing the web today ONLY do so through their mobile devices.

Can you afford not to cater to this considerably large market sector?

Data transfer costs. Many mobile users must pay data transfer fees.

Traditional websites have much more data than mobile websites, and therefore can cost a lot of people a lot of money to view.

How often are customers willing to pay you to market to them? Enough said.

Navigation.

As previously mentioned, traditional sites are much smaller on those tiny mobile device screens.

That means site visitors must do an awful lot of scrolling to take the whole site in . . . and let’s face it, web surfers don’t want to have to work to read a web page.

Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices.

Today’s web audience.

The fact that most people access the Internet via mobile device also means that most people use their mobile devices for any of a wide variety of things – shopping, searching, entertainment, and more – and these are all aspects you could add to your mobile website to increase your reach and broaden your customer base.

As you can see, there are a number of very good reasons to build a mobile website for your business,and as soon as possible.

5 Essential Elements for Your Mobile Website

So you did your research and you understand the importance of building a mobile website. That’s great.

You are truly ahead of the game when it comes to the world of Internet marketing.

Now you need to know how to build the most effective mobile website possible . . . and, no, it is not nearly the same as building a traditional site.

A mobile website is a new brand of site, and it involves a unique set of considerations.

Here are five essential elements for your mobile website:

Content. If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.

Content. If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.”

Mobile web design relegates content to a new level, underneath navigability.

Sure, it is still important that your content is accurate, relevant, informative, and easy to understand.

However, the most important thing is that your content is short, concise, and free of any unnecessary verbiage.

A good rule of thumb is that it should all fit on one page (and on a tiny mobile device screen, at that).

Graphics and navigation buttons.

Keep the touch screen in mind when designing a mobile website.

Any good mobile site should have thumb-friendly navigation buttons.

Additionally, other graphics should be kept to a minimum.

Single column layout.

You don’t want your site visitors to have to work to view your page.

It should not be necessary to zoom or scroll to fit your site’s content on the screen.

The most effective way to display your mobile website is in a single column, which will be compatible with most smart phone screens.

Use the mobile device’s inbuilt functionality.

This refers to all of those things a mobile device can do that a desktop or laptop can’t do – phone calls and GPS, for example.

To aid the user experience, provide a way to access these features so that your site visitors can call or locate your business with just the touch of a button.

Navigation layout.

In addition to having simple, large-scale navigation buttons and search boxes,

you should also arrange your site’s navigation tools in a way that integrates well into the column format.

You may opt to stack them, put them in a drop-down menu at the top or bottom of the page, or present them as the home page.
As you can see, mobile web design is a whole new ballgame.

It is important to keep all of these factors in mind if you are to build an effective mobile website.