5 Ways to Promote Your Mobile Website

So you’ve decided to take the not-so big leap and create a mobile website? Congratulations! You are truly at the head of the pack.

Mobile websites are the future of web design and Internet marketing, and anyone who wants to maintain an edge when it comes to having a strong web presence simply cannot afford not to have a mobile site.

Now that you have your mobile site, what do you do with it? You need site visitors, and that means getting the word out.

Here are five ways to promote your mobile website:

Your traditional site.

Announce your mobile website on your traditional website.

Use a banner, or an otherwise obvious attention attracting device, to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Use a banner, or an otherwise obvious attention attracting device, to let your site visitors know they can now access you while they’re on the go.

Include a link to your mobile site, and also a few details about what makes your mobile site unique.

Broadcast email.

If you aren’t marketing through email, you should be.

And spreading the word about your mobile website to your existing customers is a perfect example of a reason why.

Social media.

Social networking sites like Facebook and Twitter are a great way to announce your new mobile website.

You don’t have to sell people on your site because they are already your friends and followers.

A short and sweet message informing them of your new venture, along with the link, is perfect for promoting your mobile website through social media.

Just be sure to announce the news several times, at different times of day, so as to reach as many contacts as possible.

Get specific.

You can customize the promotion of your mobile website to the type of business you run.

The opportunities are all around you, and you just have to look for them.

For example, if you have a storefront, display giant signs with the site link;

if your customers regularly call in and wait on hold, promote the new site with an on-hold message; if you send out a monthly newsletter, include your site information on the front page.

Branding.

Include the mobile site link on all of your marketing materials; make it part of your brand.

It should be on your business cards, in your advertisements, and in the signature of all your email correspondence.

A mobile website can take your Internet potency to the next level.

3 Ways Coaches Can Use Their Site To Get More Clients

Trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you do. But to get that sense they need to work with you first! It’s because of this hurdle that direct selling or direct response methods like cold calling or placing ads don’t work. Those channels don’t get you clients directly. So how can coaches deal with selling the unknown? Make it known and use your web site to do it!

Coaches have a big challenge when seeking clients. They are selling the unknown.

By unknown, I mean that most people who can benefit from coaching, whether it be business coaching or personal coaching, either never heard of it or don’t really understand how it works.

When people work with a coach for the first time, there usually comes a point when they say “a ha!” and are better able understand the value they can get.

By unknown, I mean that most people who can benefit from coaching, whether it be business coaching or personal coaching, either never heard of it or don’t really understand how it works.

When people work with a coach for the first time, there usually comes a point when they say “a ha!” and are better able understand the value they can get.

So trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you do. But to get that sense they need to work with you first!

It’s because of this hurdle that direct selling or direct response methods like cold calling or placing ads don’t work. Those channels don’t get you clients directly.

Dealing with this challenge can be frustrating for many new coaches. They really want to help their clients succeed in their business or in their life, but getting the prospect to sign on the dotted line doesn’t happen as often as they would like.

So how can coaches deal with selling the unknown? Make it known and use your web site to do it!

Here are 3 ways:

1 – Write web site copy in terms of “what they do know.”

Prospective clients can relate to their pains and troubles. Their pains and troubles might include not having enough time in a day, trouble sleeping at night, or not making enough money.

They can also relate to where they want to be in the future. Some examples could be having lots of income, having peace of mind and having a happier life.
So when you are writing about your services, be sure to start with things your prospect already knows about, such as their pains and their desires.

Additionally, case studies and testimonials of others you have helped would further your prospect’s understanding of what you do. These examples are most effective if they are written in terms of initial problems and end results.

By explaining what you do in terms they know directly, you better communicate what you do. When prospects clearly see what they can get from working with you they are more excited and more interested in working with you.

2 – Give away free information.

Compile an article or report that is helpful to your target prospects. Choose a topic that is directly related to their problems or situations. Then make that report available on your web site for download.

This strategy has a lot of value:
• Everyone likes free helpful stuff, so they will take action to get it.
• Once created, giving it out takes almost no time to do.
• It tells the the prospect that you know their about their business, thus making you a good choice for helping them.
• Sending people to your web site creates another relationship building “touch.”
• People can refer this report to other people, increasing your visibility.

3 – Give away a free online assessment.

Create a series of questions on your web site. Then invite your visitor to answer them in return for a score and an interpretation of that score. This gives them helpful information about themselves and gives them a sample of what you do.

This technique has a lot of value similar to the report idea. It’s free, doesn’t take a lot of time or money to implement, it is automated, it gives value, and it can be referred to others.

Additionally, you can determine which prospects have stronger needs based on their responses. With that information, you can target your sales efforts towards them and increase your closing rate.

In conclusion, use your web site as a tool for educating your prospects. Doing this will gain more trust and grow the relationship until they eventually become your paying client.